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Why did my open or reply rate suddenly drop?

deliverability asked by Raymond · 3 months ago · 239 views
Why did my open or reply rate suddenly drop?

1 Answer

  • 29
    Smart Cadence Accepted Raymond · 3 months ago
    The usual causes are a reputation dip from sending too fast, a list with too many bad addresses, or a content change that triggered filters. Slow your daily cap, check your bounce rate, and review recent template edits.